Sérya: Brazil’s Frozen Potato Company and McCain’s Strategic Move
When people think of Brazil, potatoes are not usually the first crop that comes to mind. Coffee, sugarcane, and soybeans dominate the country’s agricultural headlines. But tucked away in Araxá, a city in Minas Gerais, there’s a company called Sérya that has been making waves in the frozen potato industry. Sérya might not be a…